Improve Search Engine Placement

Build a Site That Gets the Click

How to improve search engine placement?

Everyone can build a website; building a website that gets the click is the key for your business success.

As for traditional retail stores, you need people to visit your store; for Online business, you need frequent visitors. Seach engine (SE) can help you.

Are you looking for ways of how to improve search engine placement, rankings and readership for your website? Here are a few proven SEO fundamentals known for achieving optimal search engine placement - help you to get free constant visitors around clock and around world.

Understanding how it works will help you greatly to get visitors to your website for free -- you get free traffic.

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The Keys to Improve Search Engine Placement

#1 rule is relevant and quality content

Provide on-topic, relevant content in relationship to the title and description of the page.

If a web surfer searches for "discount vacation", a search engine wants to deliver the most relevant "discount vacation" information in the network.

Think of what truly UNIQUE content you can deliver, put them onto your site - you will be rewarded by SE.

#2: Decide one keyword per page

Build one page per Keyword, for example: "discount vacation" . Each of your site's pages must focus on one Specific Keyword.

A specific keyword usually consists of one, two or three words. After your specific keyword, add only the keywords necessary to reflect what's on the page.

Optimize EACH PAGE on your site for specific keywords

If you want to learn about what people are most search for, or get some idea what information are available already, you can use Search It!- the Power-Searching Business Tool

#3: Page Title

The Page Title plays an extremely important role. Your Page Title appears at the very top of a browser window. Search Engines give special emphasis to these words when ranking for relevance. Search engines display your Page Title, exactly the way you write it, as a link to your page when they return their search results to searchers.

Your Specific Keyword "Discount Vacation" must appear in the Page Title - near the beginning.

#4: Website Description - an advertisement for your site

Potential visitors will see your web site Description on the Search Engine results page (SERP).

The Description forms the second half of what searchers see in a Search Engine's listing while your Page Title forms the first half.

In your description tag for each page, try to use tactfully written "exact match terms" as much as possible for the main keywords on your page - this will help to improve search engine placement for your web site.

Your Specific Keyword "Discount Vacation" must appear in the Description. The Description is so important for "getting the click" !

#5: Headline

Every page starts with a Headline. Make sure that headline contains the page's Specific Keyword, like "discount vacation". Many engines give more weight to the keywords in your Headlines.

Font size: Choose a BIG (#1 or #2) size if it is the first Headline on your page. Use #3 for sub-Headlines within the page.

#6: Body Text Copy

Include your Specific Keyword (example: "discount vacation") in the opening sentence of your opening paragraph and also in the closing paragraph.

Weave your Specific Keyword throughout the rest of your text. Blend in your General Keywords. Use synonyms and related words and phrases all of which help the Search Engines realize what the topic of this page is about.

It is important to vary the context of the keywords and not to group them too close together in your body copy.

Side note: When you're building a page, it's easier to compose your content in a text editor.

If you use "word-processor" fanciness, you'll get weird symbols on your Web page. Make sure to save your text entries as a straight ASCII text file -- you'll see this option when you "FILE > SAVE AS."

#7: Text Link - Make it easier for SE to do their job!

Text links also help Search Engines to deep-spider your site. Use your Specific Keyword in one or two text links on this page.

To prevent typos, copy-and-paste the URL when you enter a new URL.

Open a new window if this link sends that person out of your site (use html code: target=blank). That way, after your visitor closes the new window, your site will still be there underneath, waiting to greet your visitor all over again!

#8: Consistent Updates to your Pages

In essence, the more you update your pages strategically, the more frequently Google returns and catalogs your content, the more keywords you can amass for each page in your website.

By tweaking your website i.e. re-optimizing your pages (recycling your pages, tightening up the content or changing titles, descriptions and keyword variations) you compound the ranking potential for each page in your site.

#9: Get Linking from Authority Sites

One of the final ingredients in improving search engine placement and gaining website authority is getting relevant links.

Websites with high page rank and thousands of inbound links have the ability to pass on their VIP influence from search engines to your site over time through one-way permanent links.

You may consider not loading up your home page with links from other sites. Spread the links evenly to sub directories, or less popular pages in your site.

#10: In summary, now that you have a better idea of what is required, if you stick the above guidelines to improve search engine placement, your site will be found by web surfers through Search Engine and get clicks soon!

More resources: Easy website building guide for beginners. Free website templates and banners.

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