Internet Web Site Design Easy Tricks for Simplifying Your Web Site and Turning At Least
60% More Visitors into Sales!
Internet web site design plays important roles for your business success. In this
issue, we're going to look at the top 4 "Fatal Mistakes" that
many designers make with their web sites. These mistakes seem
like innocent blunders, but they can really kill your sales.
We'll also go over the top 10 essential elements that every
site must have if it's going to be successful. Then we'll provide
a list of useful resources that you can use to optimize your
to learn how you can simplify internet web site design to
improve its effectiveness and really get your profits to soar!
Top 4 Fatal Mistakes
Internet Web Site Designers Make
want to be successful online, you have to develop a web site
that serves the needs of your visitors in a user- friendly fashion.
It's surprising how many people don't think about this when
they are planning Internet web site design!
rule of thumb when it comes to Internet web site design is: SIMPLIFY,
SIMPLIFY, SIMPLIFY. Your web site should be easy to use and
easy to understand. It should guide your visitors through the
sales process in a simple and convenient manner. Your visitors
should never have to guess at what you mean or what you're trying
to get them to do!
in mind, let's take a look at some of the common mistakes businesses
owners make in the process of Internet web site design...
MISTAKE #1: Trying to "dazzle" customers instead of sell to
A lot of
new business owners want their web sites to be as eye-catching
as possible. They think that by including a lot of flashy graphics
and nifty animation effects, they'll capture their visitors'
attention. That may be true, but they can distract your visitors
from what you really want them to focus on: the value of your
eye-candy for content. Graphics should only ever be used to
support the main purpose of your site: to get people to buy
what you have to offer! If a graphic doesn't directly relate
to your product or service, then it shouldn't be on your site.
It's just that simple.
want to impress people with your technical know-how by including
lots of banners and links on your site, but too much visual
clutter looks unprofessional and can ruin your credibility.
And, if the graphics and gimmicks don't have anything to do
with what you're selling, they're just going to detract from
your main message. Anything that distracts visitors from your
copy is guaranteed to lose you sales.
don't want to chase your visitors away with long, unnecessary
Flash presentations and splash pages. If your customers have
to spend too much time trying to figure out how to stop your
Flash presentation so they can get through to the "meat" of
your site, they'll be gone, most likely never to return.
it or not, studies have shown that most first-time visitors
spend only 10 SECONDS on a site before deciding whether or not
it offers any value for them. You don't want to waste these
precious seconds with a pointless splash page or distracting
way to drive sales is to design a simple, clean site using only
two or three colors and one or two fonts throughout the entire
site. Avoid using colored or patterned backgrounds. You might
think they look cool, but they make it really difficult to read
your sales copy. Also be sure to keep your link colors and format
consistent. People generally expect links to be blue and underlined.
This may seem boring from a design point of view, but the links
will be instantly recognizable and that's what really matters.
MISTAKE #2: Making Your Site Too Large
One of the
worst Internet web site design mistakes people can make is building massive, multi-paged
sites that take forever to load. "The more, the better," is
NOT true, at least when it comes to web site design!
have shown that 30% to 60% percent of visitors drop off with
each click they're made to take! Your site has to be as streamlined
as possible in order if you want it to reach its true profit
As you spruce
up your site, try to reduce the number of pages wherever possible.
If you're selling 10 or less products, include them on your
homepage. Why make visitors click through to a separate "Products"
page to see what you have to offer? Remember, every click loses
you can't feature all your products on your home page, group
them in categories and display each category of products on
its own page, instead of including a separate page for each
possible, try to reduce the number of files on your web pages.
The more files a page has, the longer it'll take to load --
especially if they're large graphics files. Use colored text
instead of graphics to grab attention. If you must use a graphic,
make sure it's a small file. Too many people make the mistake
of using high- resolution images when they really don't need
to. You need only 72 dpi (dots per inch) for screen resolution.
And most graphics only need to be 256 colors or less.
you have only 10 seconds to grab people's attention. The longer
visitors have to wait for your site to load, the less likely
they are to stick around and find out about your products or
MISTAKE #3: Confusing Navigation
designers like to show off their skills by creating new and
different ways to navigate through a multi-paged site. Sometimes
they hide links beneath icons or images, so that users can't
find the links unless they mouse over the graphics. This may
be very clever, but it certainly doesn't help people find what
they're looking for!
put their navigation bars in different places on each web page,
or change the look of the navigation bar itself, which can be
awfully confusing. Navigation bars are like traffic signs: they
have to be consistent and easily understandable in order to
way to deal with your navigation is to make it simple and obvious.
It might seem boring and unoriginal, but that's the point. People
don't want to have to guess how to make their way through your
site -- they want it to be easy to understand. Otherwise, they'll
go somewhere else to find what they're seeking.
MISTAKE #4: Burying essential information too deep within the
are impatient people! They don't want to spend a lot of time
trying to find what they're seeking on your site. According
to market research done by the Garner Group, more than 50% of
Web sales are lost because site visitors can't find what they're
buried important information too deep within your site, you're
losing out on more than half of your sales!
A web site
should be like a newspaper story. All of the really important
information about your site -- what you're selling and how it
benefits people -- should be the first thing your visitors see.
That's the best way to capture their attention and get them
to read more.
you have only 10 seconds to grab your visitors' interest, don't
make them waste time scrolling down your homepage or clicking
through to deeper pages. People don't want to take any extra
trouble to find out what you're offering -- you have to provide
it to them right up front. Don't make them look for it; hit
them between the eyes with it!
10 Essential Elements Your Site Absolutely MUST Have For Internet Web site Design!
we've covered what you shouldn't have on your site when you planning your Internet web site design, it's time
to review what you should include. If you have all these elements
on your site, you'll be well on your way to success!
ELEMENT #1: Attention-grabbing headline
thing people see when they visit your site should be a compelling
headline that describes the most important benefit your product
or service offers. The headline is THE key element of your site.
It's what will persuade your visitors to stick around and check
out what you have to offer.
should be well-written: clear, concise, and to the point. It
should also be enticing. You want to pique your visitors' interest
and make them eager to learn more about what you're selling.
You can do this by emphasizing what your product or service
can do for them.
crafted a compelling headline, format it so that it stands out
from the rest of the text. It should be the first thing that
catches your visitors' attention. Use a large font size, bolding,
italics, a different color -- whatever suits the style of your
ELEMENT #2: User-friendly navigation
As we said
above, nothing drives your customers away faster than confusing
or complicated navigation! Your customers should be able to
know where they are on your site at all times, and should easily
be able to find pages they've already visited.
your navigation bar or menu is clearly accessible and easy to
understand. It should be exactly the same on every page of your
site, and be located in exactly the same place. Your customers
shouldn't have to hunt for it.
when it comes to navigation, consistency is the key!
ELEMENT #3: Effective salescopy
you use to describe your product and its benefits are the key
to the success of your business. Your salescopy is the only
contact you'll have with the vast majority of your visitors.
That's why you have to make the most of it!
draw the reader in with exciting benefits and enticing copy
so you can lead them toward the sale.
your credibility -- nobody will buy from you if they don't
feel they can trust you.
the benefits of your product or service and explain WHY your
visitors need it.
ELEMENT #4: A clear "Call to Action"
want people to buy your products or services, you have to tell
them how to do it! Don't leave them guessing. You have to explain
exactly what you want them to do, and you have to make it easy
for them to do it.
If you want
them to buy a product, present them with a call to action like
HERE NOW to order your six-month supply of Product
your customers with clear, easy-to-understand instructions on
how to make a purchase, and let them know what they can expect
when they click on the link that leads them to the order page.
ELEMENT #5: Well-chosen images
really help people visualize your products or services and their
benefits. Be sure to include photos of every product you sell.
Attractive product shots can really boost your sales!
If you have
a lot of products for sale, use "thumbnails" that link to larger
images. This will make your pages load more quickly. If you're
selling electronically delivered products such as eBooks or
software, you may want to create simulated product shots to
represent them. This is guaranteed to boost your sales by making
your product seem more tangible.
pictures of yourself and your staff helps to personalize your
business and reminds customers they're interacting with real
people, not just a web site. In addition, you should post photos
of satisfied customers beside their testimonials. This will
add credibility to their statements and show your visitors that
they're not just figments of your imagination!
ELEMENT #6: A strong opt-in offer
visitors don't make a purchase. However, the fact they've come
to your site in the first place means they're at least curious
to see what you have to offer.
to pursue a relationship with these potential customers, you
should collect their e-mail addresses by encouraging them to
subscribe to a free newsletter or free download. This will give
you the chance to send them updates and information, develop
relationships with them, and enable them to trust you enough
to buy from you!
like this are a great way to turn visitors into customers and
really maximize your sales. Your opt-in offer should be clearly
linked to each page of your web site or, if possible, actually
included on each page. One less click means losing fewer potential
ELEMENT #7: Testimonials
way to establish credibility is to provide evidence that your
product or service really works. And the best way to do that
is to include testimonials from satisfied customers that explain
how your product or service has helped improve their lives.
to include the name of your satisfied customers as well as where
they live. You should also provide a small picture of them.
This will personalize their messages and demonstrate that they're
real people who've enjoyed real benefits from your product.
It's a good
idea to have a few of your best testimonials featured right
on your homepage, for instant credibility. However, you should
also have a separate testimonials page as well. The more satisfied
customers you can show to reluctant shoppers, the better.
ELEMENT #8: An "About Us" page
often hesitant to buy things online. They miss the personal
interaction of doing business face to face.
way to overcome their reluctance is to include an "About Us"
page that provides information about you, your staff, and your
business. Be sure to include pictures of yourself and your staff
members. This shows your customers they're doing business with
real people and will help ease any worries they might have.
ELEMENT #9: An FAQ page
It's a good
idea to include a "Frequently Asked Questions" page on Internet web site design. This is where you list the questions most commonly asked
by your customers and provide answers to them. It allows your
visitors immediate access to the answers they need before they'll
consider buying your product or service.
ELEMENT #10: Your contact info
to close sales and establish your credibility, you have to provide
full contact information on your site. This includes your mailing
address as well as fax and phone numbers. Businesses that only
include e-mail addresses come across as unprofessional and possibly
sure your contact information is clearly visible on every page when you plan Internet web site design. This will make it easy for customers to know how
to reach you if they want to get more information or buy a product.
list of "must-do" actions you can take to optimize its performance.
Figure out where you can get rid of non- essential clutter and
simplify the sales process. Don't forget, streamlined sites
generate more sales!
time to browse through other sites (including those of your
competitors) to see how your site compares and get ideas for
improvement. What do you like about their sites? What do you
find annoying about them? This will help you get an idea of
what to include and what to avoid on your own site.
made some improvements, ask some friends to go through your
site. How hard is it for them to get from page to page? Can
they easily find their way back to pages they've already visited?
Are they confused by any aspect of your sales process? Do they
find your site appealing? Remember: you can never do too much
and more user-friendly your site is, the more sales it will
generate. It's as simple as that. So you should always be thinking
about how you can remove any unnecessary clutter, confusing
links, or visual eyesores to let your sales copy stand out.
Useful Resources for Improving
Your Internet Web Site Design
here's a list of resources you can use to maximize the effectiveness
of your site:
A free web tool that determines how long it takes for each
of your web pages to load. It also points out which parts
of your page are causing problems.
A great tool for optimizing and compressing images for online
use. You'll be amazed at how much faster your site downloads
once you've reduced the file size of your graphics!
Features a helpful tool that allows you to view your web site
as it appears in all of the major browsers. The site also
offers free HTML software, tools that allow you to validate
your HTML code, etc.
Features detailed information and advice on how to improve
your site performance, including webmaster tips and information
on how to check your server.
Features articles and tutorials on all aspects of web site
design. It also has offers different software for sale.
Offers articles with related trialware, as well as e-newsletters,
a discussion center, online courses and library, and product
reviews. The articles are rated and include readers' comments.
A web developer's resource sponsored by Lycos.com. It includes
a how-to library as well as reference tools.
A site for web developers with articles, and forums on different
coding types, scripting, e-commerce, etc.
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